FAPL 46 (OhioMeansJobs {OMJ} Branding)
Fiscal Administrative Procedure Letter No. 46
September 19, 2013
TO: Fiscal Administrative Procedure Manual Holders
FROM: Michael B. Colbert, Director
SUBJECT: OhioMeansJobs (OMJ) Branding

Amended Substitute House Bill 1 of the 130th General Assembly establishes OhioMeansJobs (OMJ) as the official brand for Ohio's One-Stop system and requires local areas to rename local One-Stop centers to OhioMeansJobs Centers. The Ohio Department of Job and Family Services (ODJFS) is issuing $600,000 in state level WIA discretionary funds to help local areas implement the new OMJ branding requirements.

The OhioMeansJobs brand and the new one-stop center name will replace existing names and brands.

Statewide branding funds allocated to implement the OhioMeansJobs brand must be used for the following outreach materials and activities:

  • Business cards;
  • Phone Systems;
  • Signage;
  • Social networking; and
  • Website development.

If a local area has not exhausted the funds on the mandated activities listed above, funds may be used for other materials and outreach activities including, but not limited to:

  • Brochures;
  • Posters;
  • Screen savers; and
  • Stationery.

Statewide branding funds may be used for branded outreach activities after the materials and activities mentioned above have been secured.

The One-Stop center name change and branding of all outreach materials must be completed within six months of the ODJFS policy guidance. ODJFS will issue coding for the allocation via Bureau of County Finance and Technical Assistance (BCFTA) update. Funding is available from September 1, 2013 to June 30, 2014.

For questions regarding funding and allowable activities please contact the Office of Workforce Development: WIAQNA@JFS.OHIO.GOV. For questions regarding coding please contact your ODJFS Fiscal Supervisor or call the Bureau of County Finance and Technical Assistance at (614)752-9194.